MMOEXP: We are not changing a lot of things for Blade and Soul Neo
BnS NEO Divine Gems was actually launched a couple of months ago in Korea first. And actually, the Blade and Soul Neo fans in Korea are loving it, and we also play Blade and Soul Neo here at NC America. We also love it. So we wanted to work as fast as we can to bring the title to our audience as well.
One of the challenges facing many Korean MMOs here in the West is the just sheer difference in consumer expectations when it comes to microtransactions and what those microtransactions can provide. We generally abhor anything here in the West that feels even borderline what is perceived to be pay-to-win, while there are some elements that are just normal and expected in Asian markets. Balancing the two has always been a tough assignment, though it should be noted that JJ has a history of helping a large company…